Typography and language in everyday life : prescriptions and practices
Language has graphic as well as linguistic aspects to it, this book argues that there are many opportunities for collaboration between typographers and applied linguistics. Typographic examples looked at include letter writing conventions and the house style of printers and publishers.
224 pages : illustrations ; 24 cm
9780582357563, 9780582357556, 058235756X, 0582357551
45437629
1. Introduction 2. Describing typographic articulation 3. Prescription, authority, formality and status 4. Prescription and practice for non-experts 5. Prescription in house style and typing manuals 6. Letter writing 7. Ways forward for typographers and applied linguists ReferencesIndex