to-day and expressmen were kept busy unloading hundreds of apples, which were passed out.

On Thursday ten schools were visite l by members of the club and more than 15,000 apples were distributed to the anxious children. Bargain Sale Of Apples Shows

Enormous Demand 10,000 More Barrels Bought On The First Day Than Expected And Fresh Supplies Are Ordered

From Chicago Record-Herald, February 8th Chicago likes apples. Twenty thousand barrels was the original outside estimate for the club women's sale which began yesterday morning and will continue to lay in more than 50 per cent of Chicago's grocery stores. By noon yesterday so great was the demand that the estimate was raised to 30.000 and new supplies were arranged for.

From all sources came the statement that the bargain sale had developed to greater proportions than had been expected. By 2 o'clock in the afternoon G. M. H. Wagner & Sons, one of the concerns entering the bargain agreement, had sold 1,000 barrels and 3.000 boxes of the fruit over the amount they agreed to furnish.

Jembers of the Chicago Clean Food Club and affiliated organizations visited the stores to see how the grocers were carrying out the sale.

Mrs. William II. Farrington and Mrs. Charles Betts had charge of North Side inspection, Mrs. Frederick Dow, Mrs. II. M. Gerstley anch Mrs. VI. L. Purvin of the South Side and Mrs. Robert McCall and Mrs. Thomas Hall of the West Side.

Regulating Commission Men

The New York State Bill On February 11th the Agricultural Committees of the Senate and .Issembly of the State of New York held a joint session to hear opposition to the widely known Roosevelt Bill, regulating commission men. This Mr. Roosevelt is not Theodore, but just a relative, we believe. The Bill was exceedingly complicated, umjust and unfair in many of its provisions, and as a whole absolutely uworkable.

Very strong opposition was put up by the Commission men and other bodies from all over the State. While the Bill is being strenuously urged, we believe that if passed, it will be in a much modified form, with the worst features eliminated. The Chairman of our Legislative Committee, Mr. Shafer, spoke in opposition to the measure. We believed if it passed as it was introduce I that chaos woull result and serious damage be done to all interests, from producer to consumer.

If a bill along these lines is desirable, then let the shippers and commission men get together by conference committee and work out something fair and just. These constant attacks through the legislature do injury all around.

Cold Storage Again Attacked

New York Assembly Bill No. 405

On January 21st llon. W. P. Hamilton, Jr., of Kings County, introduced in the New York Assembly Bill No. 405, to amend the public health law relative to cold storage and refrigerating Warehouses. It was referred to the Assembly Committee on Public Health, of which Hon. Minor McDaniels, of Tompkins County, is Chairman.

This bill proposed to abolish the exemption on nuts, fruits, cheese and vegetables and fixed a storage period for all articles of food on more drastic lines than ever before attempted in the State of New York.

The storage period on apples was limited to sir months, while eggs, butter, flesh, fowl and fish were limited to three months, and all other food to six. Restoring was prohibited, labels provided for and regular inspection demanded. It was also provides! by a further amendment. introduced at the hearing, that every storage to do business must first procure a license from the State, good for one year only, and subject to revocation on the violation of any one of numberless regulations and rules.

The Chairman of your Legislative Committee, Mr. Shafer, and your Secretary appeared before the Committee on February 11th in opposition to this measure; your Secretary addressed the Committee at some length, taking up as well as he was able the entire proposition from an apple standpoint. We also filed a written brief covering the facts and the argument. "It was further requested that if there was a disposition to continue to insist upon the provisions relative to apples, a special day be set aside for a hearing on this phase of the question, so that the full opposition of producers, dealers and storages might be made known to the Committee.

It is our judgment, however, based upon the hearing that nothing further will be requiredl. Weio not believe that this will will be reported by the Committee. It is believed, with reasonable certainty, that you need have no further uneasiness, especially from tlie apple standpoint. We shall, however, watch this matter closely and see that the rights of the fruit industry are protected. Please hold yourselves in readiness to respond to any notice from this office in case of necessity. As a further precaution it is suggested that all New York members of the Association and New York growers write Ilon. Vinor McDaniels, Chairman of the Committee, Assembly Chamber, Albany, N. Y., protesting generally against this measure and on the specific ground that such a limitation in this State would ruin our home production anil investments. This is a local measure and needs to be fought out on local lines. It would be a distinct blow to the industry in the greatest producing and consuming state in the world Never mind any other points: we will attend to those as necessity arises.

Your Association protects your rights. Bring in a New Member. "In union there is strength."

Trade Creating Booklets
Important Report Of The Advertising Committee

By V. Grant Border, Chairman, Baltimore Not an apple man in America today but feels the need of increased apple consumption, and with the prospect of production trebling within five years, not a man but should be in sympathy with the Advertising Committee's efforts toward devising means to increase the demand for apples.

Splendid werk has been and is being done by some of our Members throughout the country in having published in the public press interesting “Apple News." This is a kind of Advertising that costs nothing and yet is more generally read, and is therefore more effective than any paid matter. 1 half hour cannot be more profitably spent than by calling to your office a live wire reporter and giving an interview on your local apple situation. Every line of good apple news published is an apple asset. Print that word "Apple" as often as you may, and every time it is read it will, through suggestion, create in most readers a longing for the fruit.

Since the "Spy” published the last report of the Advertising Committee interesting things have taken place. In addition to the publishing of many newspaper articles by our Members, our President, Nr. E. N. Loomis, has ma le a “ten strike" by his masterly and diplomatic handling of the campaign against exorbitant profits (lemanded by some retailers in New York City.

This work, carried on through Mrs. Heath and the Ilousewives' League, was fully described in the January "Spy" And now Mr. Wagner sends a clipping from Chicago papers, giving accounts of a similar campaign, inaugurated by the women of Chicago. This was no doubt suggested to these women by what was being clone in the Metropolis. However, Chicago is going New York one better, for the cut price sales are being carried on in all sections of Chicago at one time.

In my ad 'ress before the New York State Fruit Growers' Association in Rochester last month, the plan of raising a fund through stamps was outlined. To all who have considered it, this plan appears a most satisfactory and equitable way of providing adequate funds necessary to forward the publicity work: Each box of apples shipped to bear a one cent stamp, and each barrel a two cent stamp. Thus every grower or dealer pays only his just proportion. If he ships 100 packages, he buys only 100 stamps, if 1.Cćo packages, 1.000 stamps, etc. It will not be unduly heavy on anyone. The entire issue of stamps will be placed in the custo ly of a Trust Company, and the sale and distribution safely guarded. The expenditures of the Advertising Committee are also to be thoroughly supervised.

This plan has not only the unreserved approval of President Loomis. Secretary Phillips, and other officers of the International Shippers' Association, but it counts among its friends Jr. Clark Allis, President of the New York State Fruit Growers' Association, who, immediately after the

close of my speech before that organization, warmly endorsed the Stamp Proposition for co-operative advertising and promised that he would be among the first to stamp every package of apples shipped by him. With such an example, it is confidently expected that other similar organizations will join the International Apple Shippers' Association in this battle for the common good.

As an example of how the scheme is regarded by apple growers in general, I quote the following extracts from letters received:

*** I think the Stamp idea of raising funds for the Advertising Canpaign a mighty good one, and if it can be worked right, as I believe it can, I think it will accomplish its purpose in many ways.

Yours truly,

J. H. Hale,
of the J. H. Hale Co.,
South Glastonbury, Conn.

"I sincerely hope you are going to be able to have the stamped package before another season.

L. Spencer Large,
Mt. Crest Orchard,

Ortanna, Pa."

"I want to congratulate you on your initiative in this matter and to say that I believe you have taken a step that will increase the sale of Apples in a way that is beyond human comprehension at the present time and which will not fail to be of benefit to the Dealer as well as the Grower. I believe the public can be educated to consume more Apples and I think you have taken one of the steps in the right direction that will accomplish wonders.

Yours truly,
E. II. Shepard, Editor,

“Better Fruit,"

Hood River, Oregon." The Advertising Committee began its work with three objects in view: First,—to show retailers the wisdom of making many sales at moderate profits as against few sales at exorbitant profits; Second.—to urge them to push the sale of apples by the box or burrel instead of lipor a quart or quarter peck basis ; Third, -—to educate the consuming public to the many valuable uses for apples, thus multiplying consumption.

To 20.000 representative retail dealers the Committee mailed an attention riveting poster, dealing with the first two objects. Many hundreds of these dealers sent in their pledges of co-operation.

The work of the Committee has been warmly commended by apple producers in all sections of the country. The sentiment of each letter received from Growers or Shippers is that our Committee struck the right trail when it decided to issue the attractive Booklet of 197 Apple Recipes: through the Retailer, since it placed him in a receptive mood for the gospel of “Moderate Profits," which the Association will never cease to preach.

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On this page is a cut which has been reduced to one-third actual size, showing the front page cover of the new Recipe Book, which will be printed on good paper, containing about 50 pages of valuable recipes. No advertising matter of any kind will be permitted within its covers, and no comments as to the relative value of Eastern or Western, barrel or box fruit.

We have now requests for more than half a million of these “Trade Creating Booklets" and our present concern is to publish and properly distribute them. By having 250,000 of these printed, the cost will be very much reduced, or to about one cent each. Figure today how many of these books can be distributed in your city to advantage, and then arrange with your associates to supply the Committee with sufficient funds to cover the cost. I cannot conceive of how the apple interests can invest a sum of money with better assurances of continuous profitable returns.

This good work is well started. Do not permit it to die for want of your encouragement. You should not fold your arms and "Let George do it," for you must realize that this work is vours as well as mine.

Write to me today, and if you feel you cannot afford to subscribe for ten thousand books, make it 5,000, or, if only 500 or 1,000 may be used to advantage, order that quantity. You will not be asked to pay anything until the books are delivered. Yours for a greater and better "Apple Business."

U. Grant Border,
Chairman Adv. Com.

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