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3. My dear Friend :
A business letter is usually written on a sheet 8 x 1072 or 872 x 11 inches. It should be folded to suit the appropriate envelope and so that it may be most readily unfolded by the reader.
Following are directions for folding for the envelope most commonly used, known as No. 67/2 (Government No. 5).
1. Place the sheet flat on the desk, face up, bottom toward you.
2. Fold from the bottom toward the top, bringing the lower edge to within one-half of an inch of the top.
3. Fold from right to left a little more than one-third of the width of the sheet.
4. Fold from left to right the remaining portion.
Copy the following letter in proper form, and fold. See model letter on page 231 :
m clure hotel wheeling west virginia september 7 1914 mr john armstrong 2315 capitol street charleston west virginia dear sir we received your telegram this morning asking us to see mr scudder and have him order the city of providence to take out the balance of the ash etc at the mill we did our best to do this but without avail the only promise that we could get from the boat people here was that they would take it as soon as possible and that it was probable they would get it out within a week more than this we could not get them to promise you will have to look out for a boat yourself down there and whenever one comes up lightly loaded you may be able to get them to take it otherwise we fear it will drag along longer than a week yours very truly jl dixon
The direction on the envelope is arranged like the address of the letter. It contains the same items, and anything else that will further insure correct delivery. The middle of the first line should be a little below the center of the envelope.
In the lower left-hand corner may be placed such directions as Personal, Please forward, c/o Ajax Co.
The writer's name and address should be placed in the upper left-hand corner of the envelope. This insures the return of the letter in case of nondelivery.
J. L. Arn,
Mr. A. L. Zimmerman,
Write the following addresses on No. 67/2 envelopes : 1. Mr. L. D. Mason, Charleston, S. C.
A. L. Brown, Esq., Baltimore, Md. 3. Messrs. Boyd & Co., 222 Main St., Omaha, Neb.
4. Mr. D. C. Taylor, c/o University Publishing Co., 309 W. Third St., Denver, Colo.
5. Mr. John Findlay, Consumers' Coal Co., Pittsburgh, Pa., Please forward.
6. Mr. Thomas Bain, Woodsfield, Minn., R. D. No. 2.
Composition of the Business Letter
The term “Business English" seems to be very much misunderstood. Specialists in English have often asked, sometimes seriously, sometimes derisively, “What is Business English ?" Others have assumed a more pedantic
a attitude and flatly declared that there is no such thing as "Business English”--that English is English.
The fact remains, however, that there is a difference between business composition and literary composition. There are four qualities of style : Correctness, clearness, force, and beauty. Correctness and clearness are, of course, necessary in all composition, and the quality of force is particularly desirable in business composition. Fine passages and musical phrases, however, are few in business writing. Of the four qualities of style, the least is made of beauty. Beauty, from the business writer's viewpoint, is the effective union of correctness, clearness, and force; and these qualities should be earnestly striven for by those who would become good letter writers.
Letters of Application
All that has been said respecting quality, color, and size of paper and envelopes, the mechanical arrangement, etc., should receive the most careful attention in a letter of application.
As to composition, you should write frankly and clearly. Avoid negative statements. Say nothing that would in the least suggest doubt or uncertainty as to your ability to do the work you are asking for. Do this, however, without boasting, which would be at least as damaging to your chances for favorable consideration as self-depreciation.
State fully your preparation for doing the work. This includes the school or schools you have attended and the courses taken that have a bearing on the work you are asking for.
Give your age. State whether you are married or single, unless you are so young as to be obviously single.
If you have had experience, give it in full. If you have none, and you have not been asked to speak of experience, say nothing about it. Instead, speak as strongly as you can about what you can do. If your letter creates a favorable impression, you will probably be asked about your experience. This will give you an opportunity to write another letter, frankly stating the facts, but at the same time expressing your confidence that, in view of your thorough preparation, you can render satisfactory service, and asking for a trial. This method of procedure will give you a chance to be favorably considered, whereas the unnecessary mention of your nonexperience in your first letter may bar you from any consideration whatever.
References should always be given. It is well to give a former associate or employer as reference, and to give your reason for leaving your present position. Do not give a person as a reference, however, until you have secured his permission. Always give full names and addresses of your references. It is obvious that your references should be persons who know you and can speak of your ability and character.
If you have letters of recommendation, enclose copies.
If your letter is in answer to an advertisement and you are asked to name salary you expect, say it in plain figures. In doing this, consider your ability and experience and the