Localization Strategies for Global E-Business

封面
Cambridge University Press, 2011年11月24日 - 331 頁
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.
 

讀者評論 - 撰寫評論

我們找不到任何評論。

已選取的頁面

內容

International ebusiness expansion and market entry strategies
28
Global online consumer segmentation
55
Web globalization strategies
83
internationalization
119
Effectively localizing international websites
148
Managing a web globalization value chain
183
Optimizing international websites
213
Assessing web globalization efforts
244
Strategic industry insights and emerging localization trends
269
Web globalization resources
298
Index
309
版權所有

其他版本 - 查看全部

常見字詞

關於作者 (2011)

Nitish Singh is Assistant Professor of International Business at the Boeing Institute of International Business at St Louis University, where he is also Program Leader for the Executive Certificate in Web Globalization Management. He has extensively researched and taught in the area of global e-commerce and has published more than 35 papers in peer-reviewed academic journals. He is co-author of The Culturally Customized Web Site (2005) and Proliferation of the Internet Economy (2009).

書目資訊