Greening the Corporation: Management Strategy and the Environmental ChallengeEarthscan, 2001 - 198 頁 * Exposes the contradictions of pursuing environmental and social goals while maximizing profit * Illuminating case studies of how corporations deal with the dilemmas involved * Develops a new management model Corporations are often blamed for a significant amount of environmental destruction and many are looking for new ways of managing environmental impacts and pursuing "green" markets. This "greening" of the corporations is riddled with contradictions, which Peter Robbins exposes. Analyzing the approaches of four major companies - ARCO Chemicals, Ben & Jerry's, Shell, and The Body Shop - he identifies common approaches and develops a management model to resolve them and combine environmental and business objectives. |
內容
Theories of Corporate Greening | 23 |
The greening of business | 37 |
Programmes | 43 |
Sustainable development management | 61 |
Corporate Culture | 67 |
Shell | 77 |
Environmental record | 86 |
Conclusion | 92 |
Environmental record | 100 |
The Body Shop | 110 |
Ben Jerrys | 126 |
Shades of Green | 131 |
Endnotes | 140 |
| 175 | |
| 191 | |
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accidents activities aims analysis animal testing Anita Roddick ARCO Chemical Europe areas argued assessment Ben & Jerry's Ben Cohen Bob Holland Body Shop Body Shop's cent CFCs Chapter cited company's consumer corporate culture corporate greening corporate responses critics cultural politics developing countries ecological modernization economic EH&S emissions employees energy Entine environment environmental action environmental challenges environmental crises environmental impact environmental issues environmental policy ethical example global environmental Greenpeace groups ice cream innovation institutional learning International interview involved Jerry's London management structures management style manufacturing ment mental million modernization as institutional Newcastle upon Tyne Nigeria Ogoni Ogoniland operations organization organizational pesticides plant pollution practices prevention profits programmes rainforest recycling regulations Report responses to environmental role culture Royal Dutch/Shell Saro-Wiwa Shell social and environmental strategy Survey sustainable development technocratic project technologies tion toxic UNCTC Vermont workers World