Discourses in Place: Language in the Material World
Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world.
Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms.
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activities advertising analysis Beijing China Chinese civil inattention code preference color communication corner course cultural geography decontextualized deictic discourses in place display emplacement English Erving Goffman example exophoric feng shui focus font frontstage geosemiotics grammar Hall’s Hang Seng Bank haptic Hong Kong icon indexicality in language inscription interaction order interactive participants interdiscursive interpersonal distances intersection Kress Leeuwen left to right linguistic located logo material world meaning modality municipal notices object Observations Pacific Coffee Company park particular pedestrian perceptual spaces personal front photograph physical picture place semiotics placement platform event polychronism position post no bills posters preferred code produce pronouns public places restaurant right to left role performance Scollon semiotic aggregate semiotic systems sense shopping mall signal situated semiotics social actor social interaction sociocultural stop sign structures symbols text vector traffic transgressive viewer visual images visual semiotics writing