Asian Brand Strategy: How Asia Builds Strong BrandsSpringer, 2005年10月17日 - 254 頁 This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands |
內容
1 INTRODUCTION | 1 |
2 BRANDING THE DRIVER OF A SUCCESSFUL BUSINESS STRATEGY | 13 |
3 TRANSFORMING HOW WE UNDERSTAND ASIAN CULTURES AND CONSUMERS | 31 |
4 ASIAN COUNTRY BRANDING | 56 |
5 CELEBRITY BRANDING IN ASIA | 74 |
6 ASIAN BRAND STRATEGY | 96 |
7 SUCCESSFUL ASIAN BRAND CASES | 129 |
8 ASPIRING ASIAN BRAND CASES | 161 |
10 ASIAN BRANDS TOWARD 2020 A NEW CONFIDENCE IN THE BOARDROOM | 215 |
11 CONCLUSION | 236 |
FUTURE CHAPTERS | 239 |
Interbrand brand valuation | 240 |
Journals periodicals newspapers and press agencies | 242 |
| 243 | |
| 249 | |
9 10 STEPS TO BUILD AN ASIAN BRAND | 191 |
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常見字詞
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