Asian Brand Strategy: How Asia Builds Strong Brands

封面
Palgrave Macmillan UK, 2005年10月17日 - 254 頁
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

讀者評論 - 撰寫評論

我們找不到任何評論。

其他版本 - 查看全部

關於作者 (2005)

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.

書目資訊