Asian Brand Strategy: How Asia Builds Strong Brands

封面
Palgrave Macmillan UK, 2005年10月17日 - 254 頁
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

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Asian Brand Strategy: How Asia Builds Strong Brands
M. Roll
有限的預覽 - 2005
Asian Brand Strategy: How Asia Builds Strong Brands
M. Roll
本書不提供預覽 - 2006

關於作者 (2005)

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.

書目資訊

書名Asian Brand Strategy: How Asia Builds Strong Brands
作者M. Roll
版本圖解
出版者Palgrave Macmillan UK, 2005
ISBN1403992797, 9781403992796
頁數254 頁
  
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