Haier purpose: The real story of China's first global super company

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Infinite Ideas, 2017~5る1ら - 232
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In September 2015 Haier and Zhang Ruimin won the prestigious Thinkers50 Ideas into Practice award for their mixture of relentless change, teamworking and destruction of middle management layers, combined with long-term dynamic leadership. Established in 1984, Haier is the world's #1 major appliance brand. It has transformed itself from an enterprise that manufactures household appliances to a platform that incubates entrepreneurs. In June 2016 it confirmed its purchase of General Electric・s appliance division for $5.4 billion, putting one of America・s best-known brands in the hands of one of China・s largest companies. Haier began as an importer in Qingdao in the 1930s. In 1984, the charismatic Zhang Ruimin took over the then-state-owned enterprise, turning the money-losing company into one of China・s best-known and most profitable businesses. In a story that・s been retold in countless promotional materials and business school case studies, Ruimin impressed the need for quality control on his employees by smashing subpar refrigerators with a hammer as soon as they・d rolled off the assembly line. (That hammer is now enshrined in Haier・s Qingdao headquarters.) Now for the first time the story is told from the inside. Haier purpose is a comprehensive guide to the strategies and innovation that made Haier the global phenomenon that it is today.
 

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Haiers internationalization 19982005
Haiers globalization 20052012
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Hu Yong is a professor at Peking University・s School of Journalism and Communication, and a well-known new media critic and Chinese Internet pioneer.

Hao Yazhou is a business and financial journalist with more than 10 years・ experience. Focusing on management innovation, he has published many influential articles. He was chief writer for PKU Business Review, senior editor of CEIBS Business Review, and senior researcher for CKGSB. These days he is a financial writer and independent scholar. He is the author of Zhang Ruimin on Management Fit for the Times, Haier Purpose, and A preface to Knowledge Theory: The Practical Wisdom of Zhang Ruimin.

Des Dearlove is a co-founder of Thinkers50, the original global ranking of business thought leaders. He has been described by Personnel Today as one of the most influential people in British people management. Stuart is an adjunct professor at IE Business School in Madrid and a former Times columnist. Des is an associate fellow of Saïd Business School at Oxford University and author of a bestselling study of the leadership style of Richard Branson.

Stuart Crainer is a co-founder of Thinkers50, the original global ranking of business thought leaders. He has been described by Personnel Today as one of the most influential people in British people management. Stuart is an adjunct professor at IE Business School in Madrid and a former Times columnist and editor of the bestselling Financial Times Handbook of Management. Stuart was editor of the award winning Business Strategy Review for 15 years.

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