The EmocodePearson Education, 2006 - 148 頁 1. The Art of Gnidnarb Need for a new way of experiencing Branding as a mirror Magical Effect: the Hitchcock clinic The consumer as co-designer The curse of empowerment The Consuman Being Emocoding A coat of values 2. The Multiple Identity Crisis Democratic problems The social trapeze artist - Identity crisis 1: Good honest coffee - Identity crisis 2: Best is cheapest - Identity crisis 3: The new besiegers - Identity crisis 4: More good honest coffee - Identity crisis 5: The Paul Smith rip off The consumer taken hostage Acquired helplessness Escapism New eras 3. The Discovery of Identity I am not myself (and actually never have been) The other as a stranger Whom do I belong to? Mirror image, let's hear it Experience of identity through the camera Your unique identity development The eye of the other From the English pub 4. The Social Jungle Social reflexes Being single is hard work Looks as an instrument for social benchmarking Tribe formation along the lines of a code The basic 'in or out' game Social dominoes Personal buffer: the comfort zone As long as you look good Ignore it New Social Order: Respect! 5. Status and Symbol The Code of status Three Scarcity Trends 1. Thin as status indicator 2. 'Ordinary' as status indicator 3. Bare and empty as status indicator Status and gap Buying off our guilt D Fence Lost secret Politically incorrect: incorrect politics 6. The Basic Design The design matrix Round-trip to Paradise The Suitcase project Feeling like animation Branding and backwards Purchasing drive: 'I shop, therefore I am' Waste economy Puppets on a string Virtually real Visual statements of fashion and trendiness Lifestyle as fashion The Art of Credibility 7. Makeover Visible and invisible moments The Great Positioning Choice Juggling self-control 1. Predator or prey 2. Group thinking 3. Skin or hide Visual culture and the manipulation of images The Emocode as an index for identity experience values One of the herd or free individual Between two worlds The Invisible Man 8. Sanctuary The need for a bubble Safe on the inside, shiny on the outside Sunglasses The mobile phone Designer Teeth The Coded Society Shoes New metasystems Sophistication in identity design 9. Transformation A new life I M Perfect: Redemption, liberation of yourself Mental makeover Scarifications Liberation from the self-image Transformation of perception1 Hype Design A transformation in your life Transformation by looking outwards Innocence regained The 'I-am-Me' moment The three crucial elements Transformation through self-friendship About the author Works cited List of Illustrations Further sources of inspiration Index. |
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Susanne Piët. SUSANNE PIËT The Emocode DESIGNING BRANDED PERSONALITIES AND BRINGING THEM TO LIFE FT Prentice Hall THE EMOCODE Zenmaster : This One YFZQ - YCU -. Front Cover.
Susanne Piët. SUSANNE PIËT The Emocode DESIGNING BRANDED PERSONALITIES AND BRINGING THEM TO LIFE FT Prentice Hall THE EMOCODE Zenmaster : This One YFZQ - YCU -. Front Cover.
第 頁
... Branding as a mirror ........ Magical Effect : the Hitchcock clinic . The consumer as co - designer .......... The curse of empowerment . The Consuman Being .......... Emocoding ..... A coat of values 2 The Multiple Identity Crisis ...
... Branding as a mirror ........ Magical Effect : the Hitchcock clinic . The consumer as co - designer .......... The curse of empowerment . The Consuman Being .......... Emocoding ..... A coat of values 2 The Multiple Identity Crisis ...
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... Branding and backwards ... ..... 73 Purchasing drive : ' I shop , therefore I am ' . ..74 Waste economy ......... ..75 Puppets on a string .......... ..76 Virtually real .............. ... 78 Visual statements of fashion and trendiness ...
... Branding and backwards ... ..... 73 Purchasing drive : ' I shop , therefore I am ' . ..74 Waste economy ......... ..75 Puppets on a string .......... ..76 Virtually real .............. ... 78 Visual statements of fashion and trendiness ...
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很抱歉,此頁的內容受到限制.
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很抱歉,此頁的內容受到限制.
內容
The Art of Gnidnarb | |
THE EMOCODE | |
The Multiple Identity Crisis 11 | |
The Discovery of Identity 25 | |
The Social Jungle 39 | |
CONTENTS | |
As long as you look good | |
Three Scarcity Trends | |
Lost secret | |
Feeling like animation | |
Virtually real | |
Sanctuary 95 | |
Transformation 109 | |
About the author 130 | |
List of Illustrations 137 | |
常見字詞
9 TRANSFORMATION able achieve actually Amsterdam ART OF GNIDNARB artist asylum seekers authenticity BASIC DESIGN become behaviour body brand called choice choose coffee colour consumer countries course culture DISCOVERY OF IDENTITY Dutch economy EMOCODE THE EMOCODE emotion market example experience experience economy fact fashion feel film goes hair halo effect happiness hip hop human Hussein Chalayan hype icon idea interesting issue kickboxing Lara Croft lifestyle live longer look mainly makeability makeover mannequins Max Havelaar means mirror mobile phone movie MULTIPLE IDENTITY CRISIS NRC Handelsblad offer organisation peacocks perception person phenomenon Photo problem protagonist psychology Rastafarians referred relevant result safe Salman Rushdie sanctuary Sapeurs self-image shape SOCIAL JUNGLE society someone stage Starbucks started story suitcase surroundings Theo van Gogh things tion trend turned unique wearing Western words Yves Michaud