The Motivated Sign

封面
Olga Fischer, Max Nänny
John Benjamins Publishing, 2001年3月8日 - 387 頁
This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the mise en abyme , to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare s rhetoric, the structural design of Margaret Atwood s writings and the changing fashions in fictional landscape description. Thus, these analyses of the motivated sign represent yet another strong challenge to Saussure s dogma of arbitrariness (Jakobson).
 

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內容

veni vidi vici
1
PART I General
15
PART II Sounds and beyond
67
Typography and the use of images
133
PART IV Iconicity in grammatical structures
227
PART V Iconicity in textual structures
303
Author index
367
Subject index
377
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