The Motivated Sign
This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the mise en abyme , to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare s rhetoric, the structural design of Margaret Atwood s writings and the changing fashions in fictional landscape description. Thus, these analyses of the motivated sign represent yet another strong challenge to Saussure s dogma of arbitrariness (Jakobson).
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adjective advertising anaphors arbitrary Atwood Caesar’s chiasmus clause cognitive context cucurbits deﬁned deﬁnite diagrammatic iconicity Dryden ellipsis ellipsis marks embedding emotion endophoric iconicity Event Model example exophoric expressed fact ﬁction ﬁeld ﬁnal ﬁnd ﬁrst Fischer function Grammar hyperbaton iconic sign iconicity in language imitation inﬁnite instance Jakobson landscape descriptions linear literary literature London long line metaphors Middle English miming mirror mise en abyme Modern English Music of Chance Nanny narrative nature noun novel object OF-genitive Old English onomatopoeic passage Peirce Peirce’s perception phonetic phrase poem poet poetic poetry position postnominal predicative prenominal present participle present participle constructions principle reader reference referential reﬂects reﬂexive relationship repetition rhetorical ﬁgures Robber Bride S-genitive sacriﬁce semantic semiosis semiotic sense sentence sequence signiﬁcance sound sound-symbolic spatial perspective speaker speciﬁc structure suggests symbolic syntactic syntax temporal translation University Press verb verbal visual visual perception vowels words