Financial Advertising: For Commercial and Savings Banks, Trust, Title Insurance, and Safe Deposit Companies, Investment HousesLevey bros., 1908 - 984 頁 |
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常見字詞
adver advertising manager appeal attention attractive average bank advertising banker banking by mail banking publications bonds booklet capital Cashier cent Certificate of Deposit Chicago circulation Cleveland Trust Company color commercial copy cost depositors deposits dollars editorial experience FIGURE give handling house organ idea illustration interest investment J. P. Morgan letter Literary Digest magazine McClure's McClure's Magazine medium ment methods mind month monthly National Bank newspaper October 31 paper Pittsburg position possible customer President printer printing profit proposition question reason Royal Trust Company safe Saturday Evening Post savings account savings bank sell space specialty street car advertising Strong Bad successful suggestion Surplus talk things tion tising town words write York
熱門章節
第 161 頁 - Laugh, and the world laughs with you; Weep, and you weep alone; For the sad old earth must borrow its mirth, But has trouble enough of its own.
第 784 頁 - He saith unto him, Out of thine own mouth will I judge thee, thou wicked servant. Thou knewest that I am an austere man, taking up that...
第 976 頁 - BLESSINGS on thee, little man, Barefoot boy, with cheek of tan ! With thy turned-up pantaloons, And thy merry whistled tunes ; With thy red lip, redder still Kissed by strawberries on the hill ; With the sunshine on thy face, Through thy torn brim's jaunty grace : From my heart I give thee joy — I was once a barefoot boy ! Prince thou art — the grown-up man Only is republican.
第 601 頁 - The whole duty of Typography, as of Calligraphy, is to communicate to the imagination, without loss by the way, the thought or image intended to be communicated by the Author.
第 37 頁 - Promise, large promise, is the soul of an advertisement. I remember a wash-ball that had a quality truly wonderful — It gave an exquisite edge to the razor. And there are now to be sold for ready money only, some duvets for bed-coverings, of down, beyond comparison superior to what is called otterdown, and indeed such, that its many excellencies cannot be here set forth. With one excellence we are made acquainted — it is warmer than four or five blankets, and lighter than one.
第 601 頁 - ... undertaking to produce books which it would be a pleasure to look upon as pieces of printing and arrangement of type. Looking at my adventure from this point of view then, I found I had to consider chiefly the following things: the paper, the form of the type, the relative spacing of the letters, the words, and the lines; and lastly the position of the printed matter on the page.
第 40 頁 - The trade of advertising is now so near to perfection, that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, Whether they do not sometimes play too wantonly with our passions...
第 40 頁 - If a man has pains in his head, cholics in his bowels, or spots in his clothes, he may here meet with proper cures and remedies. If a man would recover a wife or a horse that is stolen or strayed ; if he wants new sermons, electuaries, asses...
第 39 頁 - Fields, is celebrated in the same paper with the Emperor of Germany. Thus the fable tells us, ' That the wren mounted as high as the eagle, by getting upon his back.
第 362 頁 - He that idly loses five shillings' worth of time loses five shillings, and might as prudently throw five shillings into the sea. He that loses five shillings not only loses that sum, but all the advantage that might be made by turning it in dealing, which by the time that a young man becomes old will amount to a considerable sum of money.