Enterprise and Competitiveness: A Systems View of International Business

封面
Clarendon Press, 1995 - 229 頁
Challenging the long-held belief that economics is a discipline that can be adequately pursued in isolation from the other social sciences, this book develops a new theoretical approach to entrepreneurship in the firm. Casson argues that the productivity of economic units--whether families, firms, or nation states--is affected by the degree of cooperation between the members of these units, which cannot be fully understood unless one considers cultural dynamics. The book combines economic and cultural determinants of performance into a single analytical framework, applying theory to a wide range of topical issues that will be of major interest to policymakers and strategists. The book's international perspective highlights the way in which cultural differences influence innovation and competitiveness at both the corporate and national level.

搜尋書籍內容

讀者評論 - 撰寫評論

我們找不到任何評論。

內容

A Systems View of International Production
27
Entrepreneurship in International Business
44
Entrepreneurial Culture as a Competitive Advantage
86
Explaining Differences
105
Multinational Enterprises in Less Developed
125
Joint Ventures
153
The Effects on Multinational
174
Summary and Conclusions
204
Index
217
版權所有

常見字詞

關於作者 (1995)

Mark Casson is at University of Reading.

書目資訊