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OVERTON KENTIV PRESIDENT
CITIZENS NATIONAL BANK,MERCANTILE AGENCIES, PRODUCE MEMORIES
R.R & EXPRESS COMPANIES
ÇABLE ADDRESS: HARCOOK
211-213 S. SHARP. ST.
Baltimore, January, 1913
Don't overlook Baltimore in the distribution of your ship-
CABBAGE, ONIONS and POTATOES; ORANGES, GRAPES, CELERY,
If you have anything to ship or to SELL, communicate with us.
NATIONAL LEAGUE OF COMMISSIO
ERCHANTS OF THE UNITED S
COOK & HARMON CO.
The Publicity Campaign Grows
More has been accomplished along lines of publicity this year than in all the previous years put together. Nearly all the large cities have been able to do at least something and in many the public press has given extensive space to the apple.
As an example of what has been and can be done, we mention a special article prepared by the Association early in December which was sent to one of our members in each of the large cities with the request that publication be procured in such form as would meet the needs of that specific market. This article covered the size of the crop, the utility and healthfulness of the apple, its low price, advised purchases in wholesale quantities by the consumer and told him how to keep them until consumed.
Starting with this suggestion our members, changing and elaborating as circumistances remanded, were able to get valuable interviews in the papers of at least Eight Big Cities, viz., the Minneapolis Tribune, the Minneapolis Journal, Detroit News Tribune, Detroit Free Press. Kansas City Times, Louisville Courier-Journal, Pittsburgh Chronicle Telegraph, Cincinnati Times Star, Philadelphia North American. The New York Times, Sun, Post, Globe and Mail.
The entire trade, as well as the producer and consumer, is indebted for this service to the energy and interest of R. T. Lingerer, of the Gamble-Robinson Commission Co., Minneapolis, D. O. Wiley of Detroit, R. H. Jones of Kansas City, John H. Hile of Louisville, Chester Franzell of Pittsburgh, H. M. Weil of Cincinnati E. T. Butterworth of Philadelphia, and President Loomis of New York.
No doubt other cities were equally alert and fortunate, but these places forwarded copies of the papers. In addition to the above we would specially mention the article in the Presbyterian Banner of Pittsburgh, which is reproduced in this issue. We do not know its author, but are greatly indebted to L. S. Town of North Rose, X. Y., for sending the clipping. It is beautifully expressed, as full of poetry as the apple itseif, shows the artistic possibilities of this fruit and is most excellent from a publicity standpoint.
Minneapolis is also to be specifically congratulated on having adopted a definite local advertising campaign. The services of Mr. R. T. Ungerer, of the Gamble-Robinson Commission Co., have been placed at the disposal of the Minneapolis Trade and definite and specific advertising is being done in the daily press of that city. Pittsburgh has not only been a pioneer along this lire but has kept in the forefront ever since. Their latest move was to investigate retail prices through the Pittsburgh Chamber of Commerce, with results fully as startling as those in New York.
A great deal more has been accomplished along these lines in these and many other cities throughout the country. The field is limitless with unbounded opportunities. MAKE USE OF THE SUGGESTIONS AND EXPERIENCES OF OTHERS. In this issue of The Spy many valuable hints and possibilities are reveale! Seize them and use them. It is urged that you correspond with members already engaged in the work. ALSO BEAR IN MIND THAT THE PRESIDENT. MR. LOOMIS, THE CHAIRMAN OF THE ADVERTISING COMMITTEE, MR. BORDER, AND THE SECRETARY WILL ASSIST IN EVERY WAY POSSIBLE. Let us have copies of your daily papers containing publicity features.