Pop!: Stand Out in Any Crowd

封面
Penguin, 2006 - 237 頁
While being memorable is important in one's personal life, it takes on an added urgency when trying to sell yourself, your business, or your product. In such a saturated market, with consumers being constantly bombarded with advertising messages and marketing images, how can you make sure to POP! out of the crowd? In her new book, Sam Horn reveals ways to ensure that you, your business and your product never blend into the background again. 'POP!' (or Purposeful, Original, and Pithy) has the power to propel even lifetime wallflowers into dynamic self-promoters.

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內容

The Goal is to Break Out Not Blend In
3
Be PURPOSEFUL
11
Address and Answer the Ws
13
Be ORIGINAL
31
Alphabetize Your Core Words
33
Capture Conversational Catchphrases
43
Create Tell n Sell Introductions with the Valley Girl Technique
51
Increase Likability with Laugh Lines
61
Be PITHY
143
Make Your Language Lyrical with Alliteration
145
Put Your Slogan in a Beat Thats Easy to Repeat
151
Make It Sublime with Rhyme
159
Continue to POP Seven Secrets to Keeping Their Interest Once Youve Got
169
Make Your Content Come Alive with FirstPerson Stories
171
Put People in the Pool
181
Craft a Memorable Money Phrase
187

Dont Repeat Clichés Rearrange Clichés
71
Aflac Your Topic So They See What Youre Saying
79
Create the Next New Thing with the HalfandHalf Technique
91
Turn Assumptions Upside Down with ContraBrand
99
Make the Familiar Fresh with Meaningful Metaphors
107
Win BuyIn by Capitalizing on POP Culture
115
POP the Question to Engage Curiosity
123
Make It Sound Like What It Is with OnoNAMEopoeia
129
Add It Up with Alpha and Omega
135
Make It Relevant with Segues
193
Juxtapose Points to Make Them Crystal Clear
197
Open Eyes Ears Hearts and Minds with Aha Quotes
205
Inspire Action with Specific Next Steps
215
POP Hall of Fame
225
Index
227
About the Author
239
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關於作者 (2006)

Sam Horn is a popular business consultant, keynote speaker, training workshop leader, and author. Over the past twenty years, she has spoken to more than a half million people in thirty-five states. She won the 2003-4 Outstanding Capital Speaker Award, among other distinctions.

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