Asian Brand Strategy: How Asia Builds Strong Brands

封面
Palgrave Macmillan, 2005年10月17日 - 272 頁
1 評論
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
  

讀者評論 - 撰寫評論

Review: Asian Brand Strategy: How Asia Builds Strong Brands

用戶評語  - Abhishek - Goodreads

Some great insights about brand building in Asian markets...especially the Japanese cosmetics market and the footwear market in China..a must read for branding enthusiasts.. 閱讀評論全文

Review: Asian Brand Strategy: How Asia Builds Strong Brands

用戶評語  - Himanshu Gupta - Goodreads

A good primer on branding from a strategic level. Must read for Asian businesspersons. 閱讀評論全文

相關書籍

內容

1 INTRODUCTION
1
2 BRANDING THE DRIVER OF A SUCCESSFUL BUSINESS STRATEGY
13
3 TRANSFORMING HOW WE UNDERSTAND ASIAN CULTURES AND CONSUMERS
31
4 ASIAN COUNTRY BRANDING
56
5 CELEBRITY BRANDING IN ASIA
74
6 ASIAN BRAND STRATEGY
96
7 SUCCESSFUL ASIAN BRAND CASES
129
8 ASPIRING ASIAN BRAND CASES
161
10 ASIAN BRANDS TOWARD 2020 A NEW CONFIDENCE IN THE BOARDROOM
215
11 CONCLUSION
236
FUTURE CHAPTERS
239
Interbrand brand valuation
240
Journals periodicals newspapers and press agencies
242
Bibliography
243
Index
249
版權所有

9 10 STEPS TO BUILD AN ASIAN BRAND
191

其他版本 - 檢視全部

常見字詞

關於作者 (2005)

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.

書目資訊